Loss of elasticity, slowing down of cell renewal, appearance of spots and expression lines: these are some of the signs of skin aging, warning us that our face skin needs special attention, since the barrier function that protects us from external agents is compromised.

First of all, skincare must adapt to your skin type: alcoholic toners are forbidden for particularly dry skin, which requires nourishing products with creamy or serous texture; lighter formulations for rebalancing grease should be the choice for mixed and oily skin.

An active ingredient to rely on to re-activate the skin’s self-healing processes is hyaluronic acid, a natural component of the skin that supports the synthesis of collagen, maintaining an optimal level of hydration and elasticity, thanks to its ability to bind to itself a large amount of water.

Be careful with overly rich and oily creams that risk to suffocate the skin, forming a film that makes cell regeneration harder. Choose instead an active product having serous texture that guarantees in-depth absorption of its active ingredients.

For the most delicate areas such as the eye and lip contour, at Pura Kosmetica we recommend the lifting Serum SUBLIME AGE, having immediate tensor effect, which thanks to its active components such as hyaluronic acid, peptides and alga extract in addition to the hydra intense complex, instantly stretches out the expression lines for radiant and compact skin.