Hair in the summer becomes untamable, and between humidity, heat, sunlight, chlorine and sea salt, it is difficult to keep it tidy during the day. Catwalks and red carpets, however, are great sources of inspiration for easy and quick updos, which will make us look chic even when the temperatures rise!

· A fresh and carefree hairstyle is the messy bun, a high loose chignon that can be embellished with a shiny pin in the summer nights. A practical and chic hairdo, whose essence lies in imperfection, with some locks escaping from the bun to frame the face, as we have seen in the latest Chanel fashion shows.

· Braids are always a good choice for the summer, since they are simple but very feminine. In particular, the side braid attached to the head is successful among the celebrities, from Chiara Ferragni to Kirsten Stewart: wear it with a low side part and the rest of the hair loose.

· You need just a few hairpins to create an informal updo to wrap inside a colored hair band, the perfect solution to add some glam to rebellious hair and immediately get a refined look, even when the hair just won’t stay in place.

· The low ponytail with a middle part instead is graphic and clean, to be defined with gel or wax on the nape for a wet look that is great for summer nights, and the long ponytail falling loose and soft on the shoulder to the side.

· The classic half updo gets a cheerful twist if part of the hair is tied up in a knot on top of the head, by rolling a small lock of hair on itself: a perfect look for the younger ones.

For styling, a modelling mousse like PURE SHAPE is ideal to create hairstyles that require a strong hold, while keeping the hair elastic and soft, without weighing it down. It also protects the hair from humidity and temperature changes thanks to goji berries and aromatic woods.

For natural fixing, we recommend a light hairspray like PURE CLOUDY, which is perfect for easy, loose looks. In addition to protecting the hair from humidity and external agents, it makes the hair shiny and can be removed easily with a brush.