During the seasons change, especiallyin autumn, hair passes through a physiological phase of renewal, and therefore it tends to fall more than usual. In fact, in this period, the life cycle of the hair undergoes an acceleration. What are the causes?

The change in temperatures and the variation in daylight hours with the consequent hormonal vriations are the main factors involved. To these, we must also add stress, which often accompanies the change in the rhythms of life at the return from the summer season, as well as exposure to humidity and pollution, too frequent washes and a diet poor in vitamins, proteins and minerals.

The combination of these factors during the seasons changes can cause a massive hair loss, which, if lasting more than a few weeks, can cause a visible variation in the thinning of the hair and in localized loss. In these cases, it is essential to intervene promptly, through products that are suitable for revitalizing and oxygenating the scalp, from shampoo to treatments in vials to be massaged into the scalp and left in place.

Principles of natural origin are among the most effective allies to maintain thick and healthy hair, stimulating its growth. Among these we count some plant extracts known for their invigorating and purifying qualities:

• Rosemary: invigorating and energizing, it is able to revitalize the scalp by reactivating circulation.
• Lavender: soothing, rebalancing and antibacterial.
• Sage: itstimulates the follicles, promoting hair regeneration.
• Mint: astringent and antiseptic.
• Thyme: purifying and strengthening.
• Licorice: sanitizing and emollient, it is able to open the pores and release excess sebum. Its properties were already appreciated by the ancient Egyptians in the distant third century BC.

The Pure Vitality products from Pura Kosmetica take advantage of the beneficial properties of licorice. Pure Vitality Shampoo revitalizes microcirculation and makes the hair more elastic and resistant, while the no-rinse Pure Vitality Lotion penetrates deeply into the scalp and promotes cellular oxygenation, giving immediate freshness.