Straightening your hair or curling it: hair styling requires special care and daily routines so that the hair does not get damaged. For flawless results, even at home you can get a perfect hairstyle by following our tips, simply using a brush and a hair dryer. If you want a longer lasting result, the solution can be the permanent, a curling process that is now experiencing a real revival, in a light and delicate version that creates a loose, wavy effect.


The perfect hairdo: the light perm is back
An alternative to DIY daily hair styling is the permanent, a chemical treatment that is suitable for both straight and curly hair. The new perm, however, is very different from the classic permanent from the Eighties, which in addition to being very aggressive for the hair, used to give the curls an artificial and frizzy look: the 2019 trend is a light permanent, a natural-looking version that makes the hair wavy or creates shiny ringlets.

Does the perm ruin your hair?
The permanent curling treatment is a chemical process, which modifies the hair structure in some points, so as to create curls or waves. Today, these treatments are much more delicate than in the past, free of ammonia, and they contain substances that penetrate the hair fiber, provide nourishment and strengthen the hair. The permanent therefore, if made by a professional, is safe and suitable for all hair types, including colored and sensitized hair.

The advice of Pura Kosmetica: an acidic pH curling system
To ensure maximum delicacy and respect for all kinds of hair, Pura Kosmetica recommends PURE CLOUD 6.9, a new acidic pH curling system, which is able to self-adapt to the hair, according to its structure and porosity: from natural to colored hair, with streaks and for fine hair. Formulated without ammonia and thioglycolates, PURE CLOUD 6.9 contains cysteamine, a natural amino acid that strengthens the hair fiber, delivering softness, body and elasticity. In addition, carob, walnut and cherry wood extracts nourish deeply, while the goji berries have a protective effect.

HOW TO GET A PERFECT HAIRSTYLE AT HOME?

Whether you have short or long hair, some simple tips can be precious to achieve the desired hairstyle, the same as if you were at the hairdresser’s, using the hair dryer in the right way, without the need of expensive stylers, curling wands or flat irons. The essential tools are a hairdryer, a round or flat brush - better if it is made of metal, which amplifies the heat of the hair dryer - and a heat protection spray like PURA KOSMETICA Multibenefit Spray Mask. Here are some hacks for a perfect brushing!

Styling short hair
If you have short hair and you want to get luxurious and voluminous hair, make sure the hairdryer’s hot air is pointing in the opposite direction to hair growth. The volume effect will be heightened by applying a little volumizing mousse or a texturizing product, modeling the strands with your hands and following the natural direction of the hair. To provide more vitality and define some locks, it is enough to heat them from the roots and fix them with a clasp until they have cooled down, and then define them further with a soft matte-finish gel or wax for an extremely natural effect.

Styling medium hair
The round brush is a precious ally to curl the hair ends inward, which will make a bob more stylish: divide the hair into strands and slowly straighten them inwards. It is essential to apply a thermo protectant product before moving on to styling, while a hair shine spray will add a final glossy touch. If your aim is impeccably straight hair, it is not necessary to use a straightening iron: just pay attention to the fact that the brush follows the movements of the hair dryer, always starting from the lower strands.

Styling long hair
Start by applying a modeling or texturizing mousse after the moisturizing shampoo (which helps prevent the hair from drying too much); then straighten the hair divided into strands, forming a 90-degree angle between the hairdryer and the flat brush, positioned in the inner part of the lock. To get more volume, finish by blow drying upside down; if the effect you want to create is wavy, after shaping the hair naturally with your hands combining the delicate work of a diffuser, finish the styling by defining only a few locks with a round iron in a natural way.

How to make the styling last longer?
Some simple tricks can extend the hold of your hairdo, especially on rainy days when humidity is high. Spray a little hairspray on a comb and brush it through the hair surface to instantly eliminate frizz. Something you might not know: doing the same hairstyle regularly helps styling the hair more easily, as it tends to retain and memorize its shape.