This year too, Pura Kosmetica is at Cosmoprof Worldwide Bologna, the leading international fair dedicated to beauty professionals, from 15 to 18 March.

Sustainability is the theme of Cosmoprof 2019, and we at Pura Kosmetica fit in perfectly with our eco-friendly products, based on 100% natural active ingredients, free from surfactants SLS and SLES, preservative substances like parabens, EDTA, colorants and formaldehyde releasers.

NEW LINE "PURE LIFE" WITH AMLA OIL AND ROSE OF JERICHO

At our stand at Cosmoprof 2019 we will present the result of the research carried out by our laboratories: the multifunctional line PURE LIFE, created around two ingredients with incredible properties, Amla Oil and Rose of Jericho.

Our antioxidant complex of goji berries and aromatic woods is enriched with two innovative active ingredients:

• COLD-PRESSED AMLA OIL: an elixir for strong and shiny hair, known for a long time in the Ayurvedic tradition. A powerful antioxidant, it protects and strengthens the hair, a real beauty secret kept by Indian women for the care of their beautiful hair.

• ROSE OF JERICHO: deeply moisturizing, a plant with miraculous properties, which is able to regenerate if placed in contact with water. Also known as the desert rose, it releases its nutrients on the hair, performing a strong restorative action.

Formulated for a pleasant sensory experience, thanks to their delicate amber fragrance and to their velvety texture, the products in the PURE LIFE line have UV filters for sun protection of the hair and are especially suitable for the treatment of colored hair.

Pura Kosmetica is waiting for you at Cosmoprof Bologna, Hall 32, Stand A29 - B30, from March 15th to March 18th, to discover the new PURE LIFE line and all the products dedicated to hair care professionals!