Summer’s here, and with it came the desire to change your look and maybe your hair colour!

Streaks and highlights are a great solution to restore foliage’s splendor but with time, if they are not correctly treated, they lose brightness, switching from a cool blond to a very unpleasant corn-yellow look.

That’s why Pura Kosmetica developed the PURE NO YELLOW shampoo specifically to garantee protection to your hair, preserving its splendor and diminishing yellow reflexes. This shampoo is also perfect to revive and polish natural white and gray hair. And for an effect that will lasts even longer, try to combine it with the COLOR MASK ICE.

A new look

If all you want isa change of look, the best thing to do is to use PURE DE PIGMENT, a progressive depigmenting product, that will naturally and carefully remove past colour’s remnants. Thanks to the Lumiwhite System, a cutting-edge molecule, PURE DE PIGMENT is perfect for a cosmetic colour change from dark to light tones or for changing an undesidered colour.

No-fear bleaching

When talking about bleaching, people often think about an aggressive treatment and very dangerous for hair’s health. Thanks to Pura Kosmetica bleaching powder PURE DECO it’s now possible to lighten your hair in complete safety obtaining a very light blond, ideal for a summer look that stands out with a tan. It can also be used as a starting point to dare with the most unusual colors like turquoise, pastel pink, purple or - for the most fashion-addicted - white ice.