Pure Life Color

Hair colouring cream
ammonia-free cream colour

The absence of ammonia means there is no pungent ammonia smell, which transforms the colour service into a comfortable, relaxing, sensory experience that is kind to hair. Enriched with plant-based active ingredients, and Resorcinol and PPD-free, the HQPC complex (HighQ pigment complex) locks colour deep inside the hair and guarantees excellent results while being gentle on the scalp and hair fibre. Pure Color Life gives anyone who has problems with traditional hair colour the chance to achieve bright, natural, rewarding colour without sacrificing colour quality.


Using a scale, mix in a non-metallic bowl PURE COLOR LIFE withPURE OXY (Recommended ratio 1: 1.5) to create a soft and silky cream.

Apply the color starting from the tips and leave on for about 5/10 min.
Continue on the lengths and leave on for about 10/15 minutes.
End up applying the color on the base and leave on for 20/25 min.
Total posing time about 45 min.

Apply the color on the base in the regrowth area and leave on for about 30/45 min. It is important to calculate in the total posing time the shade of the tips desired to obtain a uniform result.

Emulsify without adding water. Consequently add few drops of water and emulsify the hair. Rinse out the cream until the water flows completely clean. Proceed applying PURE LIFE Shampoo Regenerating Bath to eliminate any chemical residues and then PURE LIFE Restorative Mask which having acid pH seals the cuticle and preserves the intensity and brilliance of the color for a long time.


  • Goji Berry: a true “Superfood” with antioxidant properties.
  • Wood mix: protects, nourishes and is kind to hair, thanks to its soothing properties.
  • Amla Oil: nourishes, detangles, illuminates and maintains colour for longer.
  • Rose of Jericho: has the ability to retain water and provide in-depth hydration.


  • 100 ml
Formula senza SLS, SLES e parabeni


    Maple tree Wood
    Chestnut Wood
    Cedar Wood
    Cherry tree Wood
    Ebony Wood
    Eucalyptus Wood
    Mahogany Wood
    Walnut Wood
    Pine tree Wood

Wood mix

Goji Berries

Olio di Amla

Rosa di Jerico

Oyster Cosmetics S.p.A.
Via Don Barzizza 37/A
Castiglione delle Stiviere (MN) 46043
We inform that from 10/15/2020
Cremerie Cosmetiche S.r.l is part of Oyster Cosmetica S.p.A
thanks to the procedure for merger by acquisition.
Here you can find our company data.

VAT 01881820201
TAX CODE 01836530178
Cap. soc. 1.700.000€ I.V.


Tel. +39 0376 636290 - Fax +39 0376 631911